Helen Flanagan looks like the physical embodiment of the ADD generation. When Ant and Dec start explaining the rules of the latest bush tucker trial to her, she seems to hear the first few words and then her mind starts wondering, possibly about fluffy kittens, hand bags and her next over priced hair do.
'I'm going to give it 100 per cent', she promises before having a panic attack and not even attempting the trial. Clearly the patience of Ant, Dec and the campers has worn wafer-thin over the past week.
'I feel empowered', says Helen walking back to camp; seconds later she's in tears, amazed that the rest of the campers aren't overjoyed that she didn't even try the latest trial.
I wonder how long it would be before there's a murder on the set of I'm a celebrity, or a contestant goes native and sets up their own little kingdom in the Australian bush before a celeb assassin is sent to take them out. Apocalypse Now: the reality show.
Now that's an idea.