After years of waiting and several films alluding to it, Avengers Assemble - Marvel's biggest gamble to date - finally hit UK cinemas this week, and judging by the fact Sheffield's Imax Cineworld was sold out on night one, a lot of people were keen to see the result.
The verdict? So much fun it was ridiculous. Thanks to Joss Whedon's direction and script, a great cast, effects, score and pacing.
It could have been a huge mess. Instead it's a beautifully handled comic book epic with Robert Downey Jnr and the rest of the cast firing on all cylinders.
The fact the movie has already grossed $178 million outside America in four days suggests Marvel's first $1billion success story is just a few weeks away.
Why is it bound to do so well? Largely because all the girlfriends and partners of Marvel geeks are possibly more excited by the movie themselves.
After all, beefcake hunks slugging it out is very easy on the eye for many a female viewer dreading the thought of being bored stupid.
The other is humour, an element sorely lacking in the previous Hulk movies. Whedon gets the tone just right here, with some splendid one liners.
Best seen in Imax and 3D, though to paraphrase Thor: Another screening in order methinks.